The first mass-production Right-hand drive EV by South Korean carmaker Kia Motors company is, planned for launch in the Indian automobile market by 2025. In this article, you will get to know about Kia to Launch First Mass-Market EV in India in 2025. This move fits with the companies’ aggressive strategy to increase the market share of electric mobility and meet the increasing electric vehicle trend in the country. Kia which has already made its presence felt in India with classy, high-end cars with excellent features, has set its sight on the electric segment by planning to release cheap but smart electric vehicles suitable for Indian roads.

Kia’s Ambitious Target: 4 Lakh Unit Sales by 2030

Kia India aims to target a phenomenal sales figure by the year 2030. It wants to achieve sales of 4 lakh units a year by the end of the decade, and EVs are expected to account for a good part of this number. This decision was announced by Kia India MD and CEO Gwanggu Lee who stressed that the company had a plan for the generations of sustainable contribution to India and its electrification of automotive industry. With the new mass market EVs Kia is expecting the demand for affordable electric cars while keeping its supremacy in the SUV segment.

In the words of Lee “Our aim is to launch one electric model next year belonging to the mass segment.” He, in fact, went on to say that SUV segment although is in focus at Kia India, it will adapt to the market forces and consumers demands. The Indian market is on the company’s strategic expansion map to become a major market in future with new models incorporating advanced technology, excellent design, and reasonable price that signify luxury.

Existing EV Models and Future Strategies

Currently, the EV lineup of Kia India comprises the crossover Kia EV6 for which the company has set the starting price of ₹60.96 lakh. This high-end electric SUV has a great response for car buyers interested in buying an advanced stylish and powerful electric car in India. Also, Kia has recently launched luxurious electric car called as Kia EV9 in the price range of ₹1.3 crore which makes it a flagship SUV with luxurious features and fantastic technology. Say, Kia, both EV6 and EV9 are imported cars and are available in CBU categories in India to provide a glimpse of Kia innovations on global platform.

Nonetheless, Kia’s new more affordable mass-market EV, planned to be released in 2025, will signify the automaker’s entry into the mass-market affordable electric vehicles category. This new model will then be specially strategized and designed and developed for India with options that are favorable in the country and road conditions. Another battery electric vehicle Kia unveils that, they will launch in second product in 2026 for EV segment in India.

Kia 2.0 Change Management Plan

Kia India is still in a reinvention process with Kia 2.0’ plan. This concept will be possible through this initiative that seeks to revolutionize how consumers look at automobile through an integration of a fashionable form, advanced technology, and luxury features. Kia has since its having its-markets-feet-in-India since 2019, and the company has shaken up the automotive scene with stylish offers such as the Seltos, Sonet, and Carens. In the next stage which is the Kia 2.0 strategy, the company aims to sustain this trend of invention and innovation together with adjusting to the new and dynamic market of electric vehicles.

Gwanggu Lee noted that Kia 2.0 has articulated the intent of rebranding the automobile industry in India through soliciting the use of advanced technology and luxury trimmed automobiles, an attitude that goes a contrary to the known norm. The change on this front will be precipitated by the announcement and subsequent sales of affordable EVs that will unlock a new market for Kia and boost the company’s ranking as at maker and a supplier of electric vehicles.

The goal is set to achieve strong sales beyond 2024

Currently, Kia Motors is working on preparations for its future EV launches although the company also has ambitions for healthy sales for the current fiscal year. Hardeep Singh Brar, the Kia India National Head of Sales and Marketing revealed that Kia ambitiously aims to achieve 2.5 lakh units of sales by 2024. So, for the fiscal year ending in 2025, the car maker requires selling 3 lakh units because of the rising popularity of SUVs and the future models of its mass-market electric vehicle.

Brar also confirmed what the company has been striving to achieve regarding making EVs affordable for Indian buyers. He said that the upcoming EV would be cheaper to attract a broader client base, especially individuals who are aspiring to purchase green cars instead of traditional petrol and diesel vehicles. These has improved affordability and what Kia is known for, providing modern and sophisticated cars with loads of features will help deliver the company to one of the front liners of EV in India.

Kia’s all-in-on India’s EV push

The shoe manufacturer is now benefiting from the raw material inputs from its home country through export because the Indian government has been promoting EV and with increasing prices of fuel and awareness of environmental impacts have led to increasing market for EVs in the country. This decision of Kia lies in the same direction where car makers are heading to and which fits in the existing trends that has been seen worldwide where every automaker is gearing up to launch mass market Electric Vehicles to cater the emerging requirement for eco-friendly solutions for personal transportation.